How to get great IDEAS???
And it is one I have never stopped asking, of every art director and ECD I have had the privilege of knowing or crossing paths with. More often than not, I walk away frustrated, still trying to crack the code of how to consistently create ideas that are brilliant, that sell, and that people actually remember.
Here is the truth of it. A great idea is worth more than a million. But there is no formula for getting there. No guidelines, no module, no step-by-step process to follow. Getting ideas is like trying to ride a wild horse. You will almost always end up with bruises and broken bones. And yet somehow, you always want to get back on and try again.
So from here, I am going to start sharing a little of what I have been learning about how to get to great ideas.
But first, tell me, you passionate, curious people out there. Are you interested?
posted by Rachs at
9:11 PM
3 Comments:
yah!would love to know, i'm quite interested in the way of finding a good idea, for me, i'll exxxxaggarate it! that's one thing i've learned, then bring the audience back at the end of the ad!
haha....
inspirations comes at the oddest times. through sexual intercourse. through a session in the shitter or when we are day-dreaming about life. never give day-dreaming up. it could be your ticket to the greatest idea you ever conceptualized.
Interested!!!! Share share...
Ideas can come easily but GREAT ideas, hmm.. is hidden in those ideas and sometimes so hard to dig it out. HMph..
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